Dec
21st
Mon
21st
Measured by the Nation Brands Index (NBI), Obama has boosted the brand of the US by $2 trillion in 2009
“Country images are not like public opinion, which can fluctuate literally from day to day. People are reluctant to change their minds about other countries, partly because they don’t think about them very often or very deeply, and partly because countries’ images are deeply ingrained in the culture of the population that holds them. Chinese views of Japan, for example, are really part of the Chinese culture, and vice versa.”
